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steigeisen
Skip itSoft demand (-50.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€57.01avg listing price — sweet spot $15–$100
Price range
Good€13.53–€143.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good903.24avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad€77K€77K/yr · 101K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.2%90-day search growth — must beat 0% to launch
Signals High Price