29
stairmaster
Skip itSoft demand (-38.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Good€135.89avg listing price — sweet spot $15–$100
Review moat
Good1,361.8avg incumbent reviews — the moat a new listing must climb
Market size
Okay€150K€150K/yr · 205K searches
Returns
Okay4.8%return rate — above 5% kills the launch gate
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad€68.06–€297.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.2%90-day search growth — must beat 0% to launch
Signals High Price