47
squat rack
Skip itSoft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Good€111.28avg listing price — sweet spot $15–$100
Review moat
Good707.54avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay€225K€225K/yr · 186K searches
Price range
Bad€18.49–€460.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Signals High Price