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skiwachs set
Skip itSoft demand (-96.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Review moat
Great275.96avg incumbent reviews — the moat a new listing must climb
Avg price
Good€109.71avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good€506K€506K/yr · 145K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad€15.41–€398.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-96.4%90-day search growth — must beat 0% to launch