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reflektoren kleidung
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but soft demand (-55.6% this quarter) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Avg price
Great€16.80avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good999.35avg incumbent reviews — the moat a new listing must climb
Price range
Okay€3.38–€192.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€140K€140K/yr · 447K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-55.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand