68
pokal
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great181.78avg incumbent reviews — the moat a new listing must climb
Growth
Great+89.8%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Avg price
Good€14.82avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good€5.05–€37.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€145K€145K/yr · 591K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier