53
neck knife
Worth a lookShows a thin review moat (281 avg reviews), but weak search conversion (1.3%) keeps it on the watch list.
Review moat
Great281.2avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great€18.25avg listing price — sweet spot $15–$100
Price range
Great€6.55–€50.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad€78K€78K/yr · 338K searches
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale