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mydays
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible69.38avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Good€106.35avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good€316K€316K/yr · 103K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Price range
Okay€6.63–€298.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Signals High Price