49
kiddoza
Skip itSoft demand (-51.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Review moat
Good513.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€544K€544K/yr · 189K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay€282.17avg listing price — sweet spot $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad€90.55–€954.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-51.3%90-day search growth — must beat 0% to launch
Signals High Price