50
kajak
Worth a lookShows demand growing +120.7% this quarter, but weak search conversion (0.3%) keeps it on the watch list.
Growth
Incredible+120.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good€429K€429K/yr · 873K searches
Avg price
Good€158.51avg listing price — sweet spot $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,843.95avg incumbent reviews — the moat a new listing must climb
Price range
Bad€13.33–€485.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale