44
hütchen
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good842.11avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Growth
Good+21.9%90-day search growth — must beat 0% to launch
Avg price
Okay€11.13avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€146K€146K/yr · 228K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Bad€8.01–€16.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf