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gymnastikmatte 200x100
Skip itSoft demand (-31.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible€36.26avg listing price — sweet spot $15–$100
Price range
Great€12.91–€67.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad4,811.55avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad€39K€39K/yr · 106K searches
Growth
Bad-31.2%90-day search growth — must beat 0% to launch