36
chalkbag
Skip itSoft demand (-26.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great€16.87avg listing price — sweet spot $15–$100
Price range
Great€10.71–€28.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good566.31avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad€55K€55K/yr · 189K searches
Growth
Bad-26.6%90-day search growth — must beat 0% to launch