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basketball
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great€18.17avg listing price — sweet spot $15–$100
Price range
Great€7.75–€42.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€740K€740K/yr · 1.6M searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,769.24avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand