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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 6Growth 11Conversion 32Competition 40Returns 83Price range 48Avg price 76Brand share 5Review moat 13Quality gap 40

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Great€15.41

avg listing price — sweet spot $15–$100

Price range

Okay€7.75–€21.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad25,724.17

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-28.8%

90-day search growth — must beat 0% to launch

Market size

Bad€26K

€26K/yr · 66K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

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