50
wolf kostüm
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-91.3% this quarter) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great181.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great€18.40avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Good€5.42–€42.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€122K€122K/yr · 436K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad7.7%return rate — above 5% kills the launch gate
Growth
Bad-91.3%90-day search growth — must beat 0% to launch