35
wicked
Skip itSoft demand (-51.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€27.16avg listing price — sweet spot $15–$100
Price range
Great€7.96–€68.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,127avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad€42K€42K/yr · 158K searches
Growth
Bad-51.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand