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werwolf
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Market size
Good€470K€470K/yr · 775K searches
Review moat
Okay2,558.83avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.24avg listing price — sweet spot $15–$100
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€7.79–€12.98cheapest to priciest tracked listing — scored on the share inside $15–$100