45
wednesday
Skip itSoft demand (-43.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€25.03avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great€4.30–€71.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good671.84avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good€332K€332K/yr · 1.5M searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-43.2%90-day search growth — must beat 0% to launch