51
umhang
Worth a lookShows beatable incumbent ratings (4.1★), but soft demand (-72.3% this quarter) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great321.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great€18.53avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great€4.75–€56.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay€116K€116K/yr · 236K searches
Returns
Bad7.2%return rate — above 5% kills the launch gate
Growth
Bad-72.3%90-day search growth — must beat 0% to launch