48
toga
Skip itSoft demand (-69.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible€23.52avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Review moat
Great243.9avg incumbent reviews — the moat a new listing must climb
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great€8.38–€45.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad10.2%return rate — above 5% kills the launch gate
Market size
Bad€13K€13K/yr · 60K searches
Growth
Bad-69.8%90-day search growth — must beat 0% to launch