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toasties
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great€16.38avg listing price — sweet spot $15–$100
Review moat
Good1,164.57avg incumbent reviews — the moat a new listing must climb
Price range
Good€1.84–€31.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€141K€141K/yr · 214K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-38.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand