39
stitch figur
Skip itSoft demand (-30.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good1,271.27avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.01avg listing price — sweet spot $15–$100
Price range
Good€2.51–€27.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€48K€48K/yr · 284K searches
Growth
Bad-30.8%90-day search growth — must beat 0% to launch