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squishmallow
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great€16.36avg listing price — sweet spot $15–$100
Review moat
Great465.34avg incumbent reviews — the moat a new listing must climb
Price range
Good€4.93–€32.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€272K€272K/yr · 2.8M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-33.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale