63
spielzeug ab 1 jahr
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 6% kills the launch gate
Market size
Great€1.4M€1.4M/yr · 8.7M searches
Avg price
Great€15.02avg listing price — sweet spot $15–$100
Price range
Good€5.46–€40.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,017.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale