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spiel des jahres 2023
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great€15.02avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,406avg incumbent reviews — the moat a new listing must climb
Price range
Okay€4.72–€24.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€239K€239K/yr · 333K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand