50
schaukelpferd
Worth a lookShows low returns (1.2%), but weak search conversion (0.4%) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great€61.02avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Review moat
Good604.52avg incumbent reviews — the moat a new listing must climb
Price range
Good€5.99–€125.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€117K€117K/yr · 479K searches
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale