43
roter umhang
Skip itSoft demand (-84.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great136.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good€14.60avg listing price — sweet spot $15–$100
Price range
Good€4.88–€40.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Bad6.7%return rate — above 5% kills the launch gate
Market size
Bad€51K€51K/yr · 87K searches
Growth
Bad-84.0%90-day search growth — must beat 0% to launch