47
regenmacher
Skip itSoft demand (-23.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€20.57avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay€4.07–€176.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,086.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€116K€116K/yr · 377K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.8%90-day search growth — must beat 0% to launch