40
purge maske
Skip itSoft demand (-51.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great€5.04–€57.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€15.18avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,593.72avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Returns
Bad5.8%return rate — above 5% kills the launch gate
Market size
Bad€52K€52K/yr · 132K searches
Growth
Bad-51.5%90-day search growth — must beat 0% to launch
Signals High Returns