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38

puppen maxi cosi

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Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 15Conversion 27Competition 43Returns 91Price range 80Avg price 89Brand share 3Review moat 42Quality gap 28

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great€20.60

avg listing price — sweet spot $15–$100

Price range

Great€10.29–€34.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,304.91

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay€104K

€104K/yr · 236K searches

Growth

Bad-19.9%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

Search terms