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pestmaske
Skip itSoft demand (-47.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great€16.16avg listing price — sweet spot $15–$100
Review moat
Good574.7avg incumbent reviews — the moat a new listing must climb
Price range
Good€9.07–€29.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad€19K€19K/yr · 57K searches
Growth
Bad-47.2%90-day search growth — must beat 0% to launch