35
paw pad
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great€21.30avg listing price — sweet spot $15–$100
Price range
Great€11.85–€35.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,050avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.1%90-day search growth — must beat 0% to launch
Market size
Bad€14K€14K/yr · 48K searches
Brand share
Bad100%top-5 brand share — brand-locked demand