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parfüm selber machen set
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good697.66avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.06avg listing price — sweet spot $15–$100
Price range
Good€5.11–€29.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€133K€133K/yr · 672K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.8%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand