34
panda
Skip itSoft demand (-21.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great377.8avg incumbent reviews — the moat a new listing must climb
Price range
Okay€3.98–€23.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay€9.14avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€86K€86K/yr · 528K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-21.9%90-day search growth — must beat 0% to launch