41
new kids kostüm
Skip itSoft demand (-72.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great342avg incumbent reviews — the moat a new listing must climb
Avg price
Great€18.03avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good€5.68–€32.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€9K€9K/yr · 53K searches
Growth
Bad-72.3%90-day search growth — must beat 0% to launch