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mtg sleeves
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good€4.89–€25.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.32avg listing price — sweet spot $15–$100
Market size
Okay€225K€225K/yr · 377K searches
Review moat
Bad7,044.35avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand