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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great223.46avg incumbent reviews — the moat a new listing must climb
Avg price
Great€77.54avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€388K€388K/yr · 133K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Bad€7.63–€356.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price