48
motor
Skip itSoft demand (-36.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great159.78avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great€81.88avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay€165K€165K/yr · 222K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Bad€8.17–€601.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.6%90-day search growth — must beat 0% to launch
Signals High Price