46
mini puzzle
Skip itSoft demand (-35.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Review moat
Good552.95avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.05avg listing price — sweet spot $15–$100
Price range
Okay€3.81–€21.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€42K€42K/yr · 208K searches
Growth
Bad-35.8%90-day search growth — must beat 0% to launch