46
mikado
Skip itSoft demand (-38.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good744.89avg incumbent reviews — the moat a new listing must climb
Price range
Okay€3.81–€24.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay€9.69avg listing price — sweet spot $15–$100
Market size
Okay€129K€129K/yr · 136K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-38.3%90-day search growth — must beat 0% to launch