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Worth a look

Shows low returns (0.9%), but soft demand (-48.1% this quarter) keeps it on the watch list.

Market size 58Growth 1Conversion 28Competition 81Returns 96Price range 55Avg price 41Brand share 36Review moat 84Quality gap 55

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great320.17

avg incumbent reviews — the moat a new listing must climb

Competition

Great34%

top-5 click share — an open shelf

Market size

Good€457K

€457K/yr · 1.9M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€5.65–€26.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€10.94

avg listing price — sweet spot $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-48.1%

90-day search growth — must beat 0% to launch

Products