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lego wednesday
Skip itSoft demand (-51.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€28.80avg listing price — sweet spot $15–$100
Price range
Incredible€15.52–€66.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good701.92avg incumbent reviews — the moat a new listing must climb
Market size
Okay€160K€160K/yr · 238K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-51.4%90-day search growth — must beat 0% to launch