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lego platte grau
Skip itSoft demand (-36.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Market size
Good€582K€582K/yr · 653K searches
Avg price
Good€12.52avg listing price — sweet spot $15–$100
Price range
Good€5.17–€25.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,285.79avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-36.4%90-day search growth — must beat 0% to launch