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lego japan
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great€55.73avg listing price — sweet spot $15–$100
Price range
Good€9.71–€125.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€447K€447K/yr · 589K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,208.85avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-34.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price