25
lego home alone
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good1,155.25avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€179.67avg listing price — sweet spot $15–$100
Market size
Okay€209K€209K/yr · 115K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad€42.62–€306.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-47.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price