24
lego ghostbusters
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Good€141.69avg listing price — sweet spot $15–$100
Review moat
Okay2,540.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad€36K€36K/yr · 57K searches
Price range
Bad€14.57–€1018.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-38.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price