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lego duplo
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible€2.5M€2.5M/yr · 5.4M searches
Avg price
Incredible€23.59avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Good€2.79–€50.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,411.36avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-34.9%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand