42
lego duplo platte
Skip itSoft demand (-42.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good793avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.02avg listing price — sweet spot $15–$100
Market size
Good€304K€304K/yr · 348K searches
Price range
Okay€7.84–€21.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-42.2%90-day search growth — must beat 0% to launch