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52

kompass

Worth a look

Shows low returns (1.2%), but a concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list.

Market size 51Growth 30Conversion 52Competition 28Returns 91Price range 64Avg price 43Brand share 53Review moat 52Quality gap 80

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good€4.70–€32.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,400.29

avg incumbent reviews — the moat a new listing must climb

Market size

Good€306K

€306K/yr · 650K searches

Avg price

Okay€11.14

avg listing price — sweet spot $15–$100

Growth

Okay+4.4%

90-day search growth — must beat 0% to launch

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Search terms